Intro

Today, more content is produced than ever before. Everyone seems to have a blog, and for people just getting out of the starting gate, it seems more daunting and intimidating than ever before to succeed with content. Maybe that's why so many people are trying to proclaim “the death of content marketing.” But there’s a reason why there’s so much content out there: it works. I've run 7 different companies over the last 12 years. I got two of my startups, Crazy Egg and Kissmetrics, to a million dollars per year in revenue—and I got there by producing really valuable content. Content marketing isn't scary. When you strip away all the misinformation and hype, it's really just about helping people solve problems. But to turn it into an engine of growth and revenue, you have to make it a process. Stick with me, and I’ll take you through my tried and true system for writing great content, doing it at scale, and turning it into results.